About
chơi chiếu

Choi Chieu was founded by young people with the desire to fully explore traditional materials and incorporate them into board games. This not only strengthens the bond between players but also paves the way for the revival of old cultural elements.

THE BIRTH OF chơi chiếU

A completely new journey has unfolded for Chơi Chiếu. Now, anyone can join in the fun. We invite you to “sit on the Mat and Play!.”

After more than a year of heartfelt work by our team, centered around the traditional Vietnamese mat, Chơi Chiếu has officially unveiled its collection of unique souvenirs, deeply infused with the essence of Vietnamese identity.

The inspiration for Chơi Chiếu’s timeless creations comes from the vibrant colors and materials of Vietnamese culture, spanning from the remnants of the old feudal times, all the way through times when Western and Vietnamese cultures began to collide.

‘We bring the Vietnamese Mat to all corners of the world!’ (Chơi Chiếu, 2025)”

Founders

“To love our culture is to cherish its soul in our hearts, and to dream of its future is to carry that light far to distant horizons.”
We are a group of friends, a group of students, who found each other among 3,084 people, in 344,600 square meters, amidst endless deadlines and midnight meetings that never seem to end. We carry with us four years of knowledge from the lecture halls, personal experiences from the outside world, a dream that once seemed far-fetched but unexpectedly came true, and a passion to do something bigger than we could ever imagine. And above all, we are Vietnamese, we love Vietnam. Because of Vietnam, we want to take Vietnam further.